Job Description

The Loughin Real Estate Group is seeking a hands-on Marketing Specialist to fully own and execute our company's marketing plan from beginning to end. This role is ideal for someone who has managed marketing inside a SMALL BUSINESS, thrives on structure and accountability, and understands how marketing directly supports our listings, clients, and business growth. This is not a partial or siloed role. You will be responsible for all team marketing efforts, including strategy, execution, systems, video production, social media management, listing marketing, lead generation support, and reporting. The Marketing Specialist is responsible for planning, executing, and optimizing the full marketing ecosystem for The Loughin Real Estate Group. You will manage all marketing channels, coordinate vendors, maintain brand consistency, and track performance to ensure your marketing efforts are driving measurable results. This is a highly execution-focused role requiring strong organization, attention to detail, and the ability to manage multiple initiatives simultaneously. Compensation • $60,000 annually, based on experience • Performance-based bonus opportunities • Paid Time Off, 401k, Health Insurance • Opportunity for growth as the team scales Responsibilities: Marketing Strategy & Ownership • Own and execute the team’s complete marketing strategy across print, digital, video, and social • Build, document, and improve marketing systems, workflows, and timelines • Manage marketing calendars, priorities, and budgets • Ensure brand consistency across all marketing materials and platforms • Create templates, processes, and repeatable marketing systems Video, Social Media & Content • Lead all video marketing from planning through posting • Create content outlines and scripts for video shoots • Coordinate videography, editing, and publishing schedules • Manage social media platforms, including Instagram, LinkedIn, Facebook, YouTube, TikTok, and Google • Develop and execute monthly content calendars • Monitor engagement and performance across platforms Listing & Transaction Marketing (Work with Transaction Coordinator to:)• Manage all marketing associated with listings from pre-listing through closing • Coordinate photography, videography, staging, signage, and print materials • Prepare listing presentations, packets, feature sheets, flyers, and mailers • Execute “Coming Soon,” active listing, and sold marketing campaigns • Track listing marketing assets, signage, and lockboxes • Prepare market reports and support listing communications Lead Generation, CRM & Campaigns (Work with Director of Lead Generation to:)• Build and manage lead capture and nurture campaigns • Execute email newsletters, drip campaigns, and follow-up marketing • Administer CRM and marketing technology systems • Track inbound leads, referrals, and marketing performance • Support collaboration between marketing and lead generation efforts Reporting & Performance Tracking • Track KPIs across marketing channels, listings, and lead sources • Produce regular marketing and ROI reports • Analyze performance data and adjust strategy as needed • Ensure marketing efforts are results-driven and measurable Qualifications: The ideal candidate will have: • Has 3–5+ years of marketing experience in a small business environment • Has owned marketing from strategy through execution and reporting • Has real estate marketing experience (preferred) • Is highly organized, systems-oriented, and detail-focused • Can manage multiple projects and deadlines simultaneously • Has strong written and verbal communication skills • Is proactive, accountable, and solutions-oriented Technical Experience Preferred: • Social media platforms (Instagram, LinkedIn, Facebook, YouTube, TikTok) • Video workflows and short-form content production • Canva and marketing design tools • Email marketing platforms and CRM systems (FUB) • Google Workspace  • Analytics, reporting, and KPI tracking • Paid ads, SEO, and Meta marketing funnels About Company: The Loughin Real Estate Group is a results-driven real estate group based in Chester County, PA, focused on helping clients successfully buy, sell, and invest in residential and commercial properties. With a client-first approach, the team takes a comprehensive view of each transaction, aiming to understand individual needs and deliver exceptional service every step of the way. Known for deep local market knowledge, professionalism, and effective communication, the team’s growth and reputation are built on satisfied clients and strong referral business.

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