Job Description
- Create, manage, and optimize PPC campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
- Conduct keyword research , competitor analysis, and audience targeting.
- Monitor daily campaign performance and adjust bids, budgets, and targeting strategies to improve ROI.
- Write engaging ad copies and coordinate with the design team for ad creatives.
- Analyze performance metrics such as CTR, CPC, CPA, and conversion rates.
- Conduct A/B testing for ads, landing pages, and creatives.
- Manage remarketing campaigns to re-engage users and drive conversions.
- Track and report campaign performance using tools like Google Analytics , Google Data Studio , and Excel dashboards .
- Stay updated with latest PPC trends , algorithm changes, and best practices.
- Collaborate with SEO, design, and content teams to ensure campaign alignment with business goals.
Job Tags
Permanent employment, Full time,