Job Description
- Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and YouTube .
- Conduct keyword research and optimize ad targeting for maximum ROI.
- Monitor and optimize campaign performance including CTR, CPC, CPA, and ROAS .
- Set up and track conversion goals using Google Analytics, Google Tag Manager, and Ads Manager .
- Conduct A/B testing for ad creatives, copy, and landing pages.
- Analyze competitors’ PPC strategies and identify opportunities for improvement.
- Prepare performance reports and present actionable insights to stakeholders.
- Manage advertising budgets efficiently to maximize results.
- Collaborate with content, design, and marketing teams to optimize campaigns.
- Stay updated with latest PPC trends, tools, and best practices .
Job Tags
Permanent employment, Full time,